Charandeep has spent the last 2 years behind the timeline, cutting everything from talking-head content and event coverage to product shoots and short-form reels for brands across Punjab and beyond.

Over that time he's edited 150+ reels for 15+ brands - learning what actually makes people stop scrolling, then figuring out how to break those rules on purpose.

Off the timeline, he's usually studying reels that are doing numbers, reverse-engineering the pacing, the hook, the sound design - anything that explains why it worked.